Corporate reputation managing opportunities and threats /
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| Other Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Farnham, England ; Burlington, Vt. :
Gower,
c2011.
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| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 005 | 20171002061138.0 | ||
| 006 | m u | ||
| 007 | cr cn||||||||| | ||
| 008 | 100916s2011 enka s 001 0 eng d | ||
| 010 | |z 2010038060 | ||
| 020 | |z 9780566092053 (hardback : alk. paper) | ||
| 020 | |z 9781409423270 (e-book) | ||
| 035 | |a (CaPaEBR)ebr10460648 | ||
| 035 | |a (OCoLC)726826725 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD59.2 |b .C685 2011eb |
| 082 | 0 | 4 | |a 659.2 |2 22 |
| 245 | 0 | 0 | |a Corporate reputation |h [electronic resource] : |b managing opportunities and threats / |c edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper. |
| 260 | |a Farnham, England ; |a Burlington, Vt. : |b Gower, |c c2011. | ||
| 300 | |a xvi, 338 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2011. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Corporations |x Public relations. | |
| 650 | 0 | |a Organizational effectiveness. | |
| 650 | 0 | |a Performance |x Management. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Burke, Ronald J. | |
| 700 | 1 | |a Martin, Graeme. | |
| 700 | 1 | |a Cooper, Cary L. | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10460648 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 121644 |d 121644 | ||