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Corporate reputation managing opportunities and threats /

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Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Burke, Ronald J., Martin, Graeme, Cooper, Cary L.
Format:	Electronic eBook
Language:	English
Published:	Farnham, England ; Burlington, Vt. : Gower, c2011.
Subjects:	Corporate image. Brand name products > Management. Corporations > Public relations. Organizational effectiveness. Performance > Management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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