Brands and branding

Tallennettuna:

Bibliografiset tiedot
Yhteisötekijä:	ebrary, Inc
Muut tekijät:	Clifton, Rita, Simmons, John, 1948-, Ahmad, Sameena
Aineistotyyppi:	Elektroninen E-kirja
Kieli:	englanti
Julkaistu:	London : Profile Books, 2003.
Sarja:	Economist series.
Aiheet:	Brand name products. Branding (Marketing) Brand name products > Management. Brand name products > Forecasting. Electronic books.
Linkit:	An electronic book accessible through the World Wide Web; click to view
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

MARC


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007	cr cn\|\|\|\|\|\|\|\|\|
008	081021s2003 enka sb 001 0 eng d
020			\|z 9781861976642
020			\|z 9781847650009
020			\|z 186197664X
035			\|a (CaPaEBR)ebr10210687
035			\|a (OCoLC)277199927
040			\|a CaPaEBR \|c CaPaEBR
050	1	4	\|a HD69.B7 \|b B73 2003eb
245	0	0	\|a Brands and branding \|h [electronic resource] / \|c [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
260			\|a London : \|b Profile Books, \|c 2003.
300			\|a xv, 256 p. : \|b ill.
490	1		\|a Economist series
504			\|a Includes bibliographical references and index.
505	0		\|a pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2013. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Brand name products.
650		0	\|a Branding (Marketing)
650		0	\|a Brand name products \|x Management.
650		0	\|a Brand name products \|x Forecasting.
655		7	\|a Electronic books. \|2 local
700	1		\|a Clifton, Rita.
700	1		\|a Simmons, John, \|d 1948-
700	1		\|a Ahmad, Sameena.
710	2		\|a ebrary, Inc.
830		0	\|a Economist series.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10210687 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 86387 \|d 86387