Brands and branding

Brands and branding

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Clifton, Rita, Simmons, John, 1948-, Ahmad, Sameena
Format: Electronic eBook
Language:English
Published: London : Profile Books, 2003.
Series:Economist series.
Subjects:
Brand name products.
Branding (Marketing)
Brand name products > Management.
Brand name products > Forecasting.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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MARC

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020 |z 9781861976642 
020 |z 9781847650009 
020 |z 186197664X 
035 |a (CaPaEBR)ebr10210687 
035 |a (OCoLC)277199927 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HD69.B7  |b B73 2003eb 
245 0 0 |a Brands and branding  |h [electronic resource] /  |c [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.]. 
260 |a London :  |b Profile Books,  |c 2003. 
300 |a xv, 256 p. :  |b ill. 
490 1 |a Economist series 
504 |a Includes bibliographical references and index. 
505 0 |a pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Brand name products. 
650 0 |a Branding (Marketing) 
650 0 |a Brand name products  |x Management. 
650 0 |a Brand name products  |x Forecasting. 
655 7 |a Electronic books.  |2 local 
700 1 |a Clifton, Rita. 
700 1 |a Simmons, John,  |d 1948- 
700 1 |a Ahmad, Sameena. 
710 2 |a ebrary, Inc. 
830 0 |a Economist series. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=10210687  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 86387  |d 86387 

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