The business of brands
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| Format: | Elektronski eKnjiga |
| Jezik: | angleščina |
| Izdano: |
Chichester, England ; Hoboken, N.J. :
Wiley,
c2004.
|
| Teme: | |
| Online dostop: | An electronic book accessible through the World Wide Web; click to view |
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MARC
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| 008 | 040608s2004 enka sb 001 0 eng | ||
| 010 | |z 2004053025 | ||
| 020 | |z 0470862599 (hbk. : alk. paper) | ||
| 035 | |a (CaPaEBR)ebr10114038 | ||
| 035 | |a (OCoLC)57308599 | ||
| 040 | |a CaPaEBR |c CaPaEBR | ||
| 050 | 1 | 4 | |a HD69.B7 |b M55 2004eb |
| 082 | 0 | 4 | |a 658.8/27 |2 22 |
| 100 | 1 | |a Miller, Jon, |d 1971- | |
| 245 | 1 | 4 | |a The business of brands |h [electronic resource] / |c by Jon Miller & David Muir. |
| 260 | |a Chichester, England ; |a Hoboken, N.J. : |b Wiley, |c c2004. | ||
| 300 | |a xvi, 270 p. : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 0 | |a Value added. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 700 | 1 | |a Muir, David, |d 1971- | |
| 710 | 2 | |a ebrary, Inc. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10114038 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 71876 |d 71876 | ||