The effective use of market research how to drive and focus better business decisions /

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Birn, Robin
Körperschaft: ebrary, Inc
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: London ; Sterling, VA : Kogan Page, 2004.
Ausgabe:4th ed.
Schriftenreihe:Market research in practice series.
Schlagworte:
Online-Zugang:An electronic book accessible through the World Wide Web; click to view
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Inhaltsangabe:
  • Key to making good decisions
  • Getting the information you really need
  • The best research techniques anyone can use
  • What to measure and how to measure it
  • You have the information, now use it
  • Making sure that the customers are happy
  • Tracking trends and changing decisions
  • Getting the most out of business relationships with research companies
  • Using research to grow your business.