The effective use of market research how to drive and focus better business decisions /
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
London ; Sterling, VA :
Kogan Page,
2004.
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| 版: | 4th ed. |
| 丛编: | Market research in practice series.
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Key to making good decisions
- Getting the information you really need
- The best research techniques anyone can use
- What to measure and how to measure it
- You have the information, now use it
- Making sure that the customers are happy
- Tracking trends and changing decisions
- Getting the most out of business relationships with research companies
- Using research to grow your business.