The effective use of market research how to drive and focus better business decisions /
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| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Sterling, VA :
Kogan Page,
2004.
|
| Edition: | 4th ed. |
| Series: | Market research in practice series.
|
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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| 082 | 0 | 4 | |a 658.8/3 |2 22 |
| 100 | 1 | |a Birn, Robin. | |
| 245 | 1 | 4 | |a The effective use of market research |h [electronic resource] : |b how to drive and focus better business decisions / |c Robin J. Birn. |
| 250 | |a 4th ed. | ||
| 260 | |a London ; |a Sterling, VA : |b Kogan Page, |c 2004. | ||
| 300 | |a xiv, 226 p. | ||
| 490 | 1 | |a Market research in practice | |
| 505 | 0 | |a Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. | |
| 533 | |a Electronic reproduction. |b Palo Alto, Calif. : |c ebrary, |d 2013. |n Available via World Wide Web. |n Access may be limited to ebrary affiliated libraries. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Decision making. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 0 | |a Success in business. | |
| 655 | 7 | |a Electronic books. |2 local | |
| 710 | 2 | |a ebrary, Inc. | |
| 830 | 0 | |a Market research in practice series. | |
| 856 | 4 | 0 | |u http://site.ebrary.com/lib/daystar/Doc?id=10084450 |z An electronic book accessible through the World Wide Web; click to view |
| 908 | |a 170314 | ||
| 942 | 0 | 0 | |c EB |
| 999 | |c 67873 |d 67873 | ||