A Short course in international marketing blunders mistakes made by companies that should have known better /

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Bibliographic Details
Main Author:	White, Michael, 1951-
Corporate Author:	ebrary, Inc
Format:	Electronic eBook
Language:	English
Published:	Novato, CA : World Trade Press, 2002.
Series:	Short course in international trade series.
Subjects:	Export marketing. International business enterprises > Management. Business failures. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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050	1	4	\|a HF1416 \|b .W48 2002eb
082	0	4	\|a 658.8/48 \|2 21
100	1		\|a White, Michael, \|d 1951-
245	1	2	\|a A Short course in international marketing blunders \|h [electronic resource] : \|b mistakes made by companies that should have known better / \|c Michael White.
246	3	0	\|a International marketing blunders
260			\|a Novato, CA : \|b World Trade Press, \|c 2002.
300			\|a x, 182 p.
490	1		\|a The Short course in international trade series
504			\|a Includes bibliographical references.
533			\|a Electronic reproduction. \|b Palo Alto, Calif. : \|c ebrary, \|d 2009. \|n Available via World Wide Web. \|n Access may be limited to ebrary affiliated libraries.
650		0	\|a Export marketing.
650		0	\|a International business enterprises \|x Management.
650		0	\|a Business failures.
655		7	\|a Electronic books. \|2 local
710	2		\|a ebrary, Inc.
830		0	\|a Short course in international trade series.
856	4	0	\|u http://site.ebrary.com/lib/daystar/Doc?id=10032021 \|z An electronic book accessible through the World Wide Web; click to view
908			\|a 170314
942	0	0	\|c EB
999			\|c 56931 \|d 56931