A Short course in international marketing blunders mistakes made by companies that should have known better /
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Main Author: | |
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Corporate Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Novato, CA :
World Trade Press,
2002.
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Series: | Short course in international trade series.
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Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Physical Description: | x, 182 p. |
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Bibliography: | Includes bibliographical references. |