A Short course in international marketing blunders mistakes made by companies that should have known better /

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Bibliographic Details
Main Author: White, Michael, 1951-
Corporate Author: ebrary, Inc
Format: Electronic eBook
Language:English
Published: Novato, CA : World Trade Press, 2002.
Series:Short course in international trade series.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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Description
Physical Description:x, 182 p.
Bibliography:Includes bibliographical references.