International Advertising and Communication Current Insights and Empirical Findings /

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Bibliographic Details
Main Author:	Diehl, Sandra
Corporate Author:	SpringerLink (Online service)
Other Authors:	Terlutter, Ralf
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : DUV, 2006.
Subjects:	Economics. Marketing. Economics/Management Science.
Online Access:	http://dx.doi.org/10.1007/3-8350-5702-2
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100	1		\|a Diehl, Sandra.
245	1	0	\|a International Advertising and Communication \|h [electronic resource] : \|b Current Insights and Empirical Findings / \|c edited by Sandra Diehl, Ralf Terlutter.
260			\|a Wiesbaden : \|b DUV, \|c 2006.
300			\|b digital.
650		0	\|a Economics.
650		0	\|a Marketing.
650	1	4	\|a Economics/Management Science.
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700	1		\|a Terlutter, Ralf.
710	2		\|a SpringerLink (Online service)
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856	4	0	\|u http://dx.doi.org/10.1007/3-8350-5702-2
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