International Advertising and Communication Current Insights and Empirical Findings /

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Bibliographic Details
Main Author:	Diehl, Sandra
Corporate Author:	SpringerLink (Online service)
Other Authors:	Terlutter, Ralf
Format:	Electronic eBook
Language:	English
Published:	Wiesbaden : DUV, 2006.
Subjects:	Economics. Marketing. Economics/Management Science.
Online Access:	http://dx.doi.org/10.1007/3-8350-5702-2
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