Integrated marketing communications in advertising and promotion /

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Dades bibliogràfiques
Autor principal:	Shimp, Terence A.
Format:	Llibre
Idioma:	anglès
Publicat:	Bedmont : South-Western Cengage Learning, c2010.
Matèries:	Advertising. Communication in marketing. Direct marketing. Sales promotion.
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Integrated marketing communications in advertising and promotion / per Shimp, Terence A.

Publicat c2010.

Llibre