Integrated marketing communications in advertising and promotion /

Spremljeno u:

Bibliografski detalji
Glavni autor:	Shimp, Terence A.
Format:	Knjiga
Jezik:	engleski
Izdano:	Bedmont : South-Western Cengage Learning, c2010.
Teme:	Advertising. Communication in marketing. Direct marketing. Sales promotion.
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Integrated marketing communications in advertising and promotion / od Shimp, Terence A.

Izdano c2010.

Knjiga