APA-Zitierstil (7. Ausg.)
Shimp, T. A. (2010). Integrated marketing communications in advertising and promotion. South-Western Cengage Learning.
Chicago-Zitierstil (17. Ausg.)
Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. Bedmont: South-Western Cengage Learning, 2010.
MLA-Zitierstil (9. Ausg.)
Shimp, Terence A. Integrated Marketing Communications in Advertising and Promotion. South-Western Cengage Learning, 2010.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.