Integrated marketing communications in advertising and promotion /
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Bedmont :
South-Western Cengage Learning,
c2010.
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a22000002 4500 | ||
|---|---|---|---|
| 001 | 0000046782 | ||
| 003 | Daystar | ||
| 005 | 20210209020015.0 | ||
| 008 | 111017s xx 000 0 eng d | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5415123 S54 02010 |7 0 |9 80292 |a DUA |b DUA |c GC |d 2017-09-28 |g 0.00 |l 0 |o HF5415.123.S54 2010 |p BK85315 |r 2017-09-28 00:00:00 |w 2017-09-28 |x 85315 |y G | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HF5415123 S54 02010 |7 0 |9 80293 |a DUA |b DUA |c GC |d 2017-09-28 |g 0.00 |l 0 |o HF5415.123.S54 2010 |p BK85316 |r 2017-09-28 00:00:00 |w 2017-09-28 |x 85316 |y G | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_123000000000000_S54_2010 |7 0 |9 80294 |a DUN |b DUN |c GC |d 2017-09-28 |g 0.00 |l 5 |m 1 |o HF5415.123.S54 2010 |p BK85318 |r 2019-08-26 00:00:00 |s 2019-01-16 |w 2017-09-28 |x 85318 |y G | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_123000000000000_S54_2010 |7 0 |9 80295 |a DUN |b DUN |c GC |d 2017-09-28 |g 0.00 |l 3 |o HF5415.123.S54 2010 |p BK85313 |r 2024-04-25 10:07:32 |s 2024-04-15 |w 2017-09-28 |x 85313 |y G | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_123000000000000_S54_2010 |7 0 |9 80296 |a DUA |b DUA |c GC |d 2017-09-28 |g 0.00 |l 4 |m 1 |o HF5415.123.S54 2010 |p BK85314 |r 2021-09-25 00:00:00 |s 2021-02-08 |w 2017-09-28 |x 85314 |y G | ||
| 952 | |0 0 |1 0 |4 0 |6 HF_5415_123000000000000_S54_2010 |7 0 |9 80297 |a DUA |b DUA |c GC |d 2017-09-28 |g 0.00 |l 4 |o HF5415.123.S54 2010 |p BK85317 |r 2019-04-09 00:00:00 |s 2019-03-04 |w 2017-09-28 |x 85317 |y G | ||
| 999 | |c 40980 |d 40980 | ||
| 020 | |a 9780324665314 : | ||
| 040 | |a Daystar |d EOtanga |c DUL | ||
| 050 | 1 | |a HF5415.123 |b .S54 | |
| 100 | 1 | |a Shimp, Terence A. |9 774 | |
| 245 | 1 | 0 | |a Integrated marketing communications in advertising and promotion / |c Terence A. Shimp. |
| 260 | |a Bedmont : |b South-Western Cengage Learning, |c c2010. | ||
| 300 | |a xx, 668 p : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |a Educate yourself |c Purchase |d Apr. 2010 | ||
| 650 | 0 | |a Advertising. |9 775 | |
| 650 | 0 | |a Communication in marketing. |9 776 | |
| 650 | 0 | |a Direct marketing. |9 777 | |
| 650 | 0 | |a Sales promotion. |9 778 | |
| 908 | |a 111017 | ||
| 942 | |c G |0 15 |2 lcc | ||