Integrated marketing communications in advertising and promotion /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Bedmont :
South-Western Cengage Learning,
c2010.
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| Subjects: | |
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| Physical Description: | xx, 668 p : ill. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780324665314 : |