Service marketing : people, technology, strategy /

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Bibliographic Details
Main Author: Lovelock, Christopher
Other Authors: Wirtz, Jochen
Format: Book
Language:English
Published: Boston : Pearson, c2011.
Edition:7th ed.
Subjects:
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245 1 0 |a Service marketing :  |b people, technology, strategy /  |c Christopher Lovelock. 
250 |a 7th ed. 
260 |a Boston :  |b Pearson,  |c c2011. 
300 |a 648p :  |b ill (some col.) 
504 |a Includes bibliographical references and index. 
541 |a Gabby  |c Purchase  |d June,2010 
650 0 |a Customer service  |x Marketing. 
650 0 |a Marketing  |x Management. 
650 0 |a Profesions  |x Marketing. 
650 0 |a Service industries  |x Marketing. 
700 1 |a Wirtz, Jochen. 
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