Service marketing : people, technology, strategy /
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| Glavni autor: | |
|---|---|
| Daljnji autori: | |
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Boston :
Pearson,
c2011.
|
| Izdanje: | 7th ed. |
| Teme: | |
| Oznake: |
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MARC
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| 003 | Daystar | ||
| 005 | 20171002023931.0 | ||
| 008 | 100722s xx 000 0 eng d | ||
| 020 | |a 9780136118749 : | ||
| 040 | |a Daystar |d Dnjuki | ||
| 050 | 1 | |a HF5415.13 |b .L5883 | |
| 100 | 1 | |a Lovelock, Christopher. | |
| 245 | 1 | 0 | |a Service marketing : |b people, technology, strategy / |c Christopher Lovelock. |
| 250 | |a 7th ed. | ||
| 260 | |a Boston : |b Pearson, |c c2011. | ||
| 300 | |a 648p : |b ill (some col.) | ||
| 504 | |a Includes bibliographical references and index. | ||
| 541 | |a Gabby |c Purchase |d June,2010 | ||
| 650 | 0 | |a Customer service |x Marketing. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Profesions |x Marketing. | |
| 650 | 0 | |a Service industries |x Marketing. | |
| 700 | 1 | |a Wirtz, Jochen. | |
| 908 | |a 100722 | ||
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