Qualitative marketing research : a cultural approach /

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Bibliographic Details
Main Author:	Moisander, Johanna
Other Authors:	Valtonen, Anu
Format:	Book
Language:	English
Published:	London : Thousand Oaks : SAGE, 2006.
Series:	Introducing qualitative methods
Subjects:	Marketing research. Qualitative research. Marketing.
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Qualitative marketing research : a cultural approach / by Moisander, Johanna

Published 2006

Book