Qualitative marketing research : a cultural approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London : Thousand Oaks :
SAGE,
2006.
|
| Series: | Introducing qualitative methods
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| Subjects: | |
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| 100 | 1 | |a Moisander, Johanna. | |
| 245 | 1 | 0 | |a Qualitative marketing research : |b a cultural approach / |c Johanna Moisander and Anu Valtonen. |
| 260 | |a London : |a Thousand Oaks : |b SAGE, |c 2006. | ||
| 300 | |a xi, 227 p. ; |c 25 cm. | ||
| 440 | 0 | |a Introducing qualitative methods | |
| 504 | |a Includes bibliographical references (p.[212]-224) and index. | ||
| 541 | |a Regent |c Purchase |d March, 2010 | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Qualitative research. | |
| 650 | 1 | 7 | |a Marketing. |
| 700 | 1 | |a Valtonen, Anu. | |
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