Qualitative marketing research : a cultural approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
London : Thousand Oaks :
SAGE,
2006.
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| Series: | Introducing qualitative methods
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| Subjects: | |
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| Physical Description: | xi, 227 p. ; 25 cm. |
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| Bibliography: | Includes bibliographical references (p.[212]-224) and index. |
| ISBN: | 1412903807 (cased) 9781412903813 |