Advertising and promotion : an integrated marketing communications perpective /
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| Glavni autor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | engleski |
| Izdano: |
Boston :
McGraw Hill,
c2007.
|
| Izdanje: | 7th ed. |
| Teme: | |
| Oznake: |
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Slični predmeti: Advertising and promotion :
- Advertising and promotion : an integrated marketing communications perspective /
- Introduction to advertising and promotion : an integrated marketing communications perspective /
- First steps in advertising and sales promotion
- Advertising, sales and promotion management
- When ads work new proof that advertising triggers sales /
- Integrated marketing communications in advertising and promotion /