Belch, G. E. (2007). Advertising and promotion: An integrated marketing communications perpective (7th ed.). McGraw Hill.
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Chicago Style (17th ed.) Citation
Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perpective. 7th ed. Boston: McGraw Hill, 2007.
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MLA (9th ed.) Citation
Belch, George E. Advertising and Promotion: An Integrated Marketing Communications Perpective. 7th ed. McGraw Hill, 2007.
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