Promotion : analysis, creativity, and strategy /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass. :
Kent Pub. Co.,
c1984.
|
| Subjects: | |
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| 005 | 20171002023920.0 | ||
| 008 | 840124s1984 maua b 00110 eng | ||
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| 020 | |a 0534031064 : |c $32.95 (est.) | ||
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| 040 | |d LKithuka | ||
| 050 | 0 | 0 | |a HF5415 |b .D64 1984 |a HF5415 |b .D64 |
| 082 | 0 | |a 658.8/2 |2 19 | |
| 100 | 1 | 0 | |a Dommermuth, William P. |
| 245 | 1 | 0 | |a Promotion : |b analysis, creativity, and strategy / |c William P. Dommermuth. |
| 260 | 0 | |a Boston, Mass. : |b Kent Pub. Co., |c c1984. | |
| 300 | |a xvii, 745 p. : |b ill. ; |c 25 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Consumers. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 908 | |a 061006 | ||
| 942 | |c G | ||
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