Dommermuth, W. P. (1984). Promotion: Analysis, creativity, and strategy. Kent Pub. Co..
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Cita Chicago (17th ed.)
Dommermuth, William P. Promotion: Analysis, Creativity, and Strategy. Boston, Mass.: Kent Pub. Co., 1984.
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Cita MLA (9th ed.)
Dommermuth, William P. Promotion: Analysis, Creativity, and Strategy. Kent Pub. Co., 1984.
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