Marketing management : strategies and programs /
שמור ב:
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
New York :
McGraw-Hill,
c1982.
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| מהדורה: | 1st ed. |
| סדרה: | McGraw-Hill series in marketing
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| נושאים: | |
| תגים: |
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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MARC
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| 100 | 1 | 0 | |a Guiltinan, Joseph P. |
| 245 | 1 | 0 | |a Marketing management : |b strategies and programs / |c Joseph P. Guiltinan, Gordon W. Paul. |
| 250 | |a 1st ed. | ||
| 260 | 0 | |a New York : |b McGraw-Hill, |c c1982. | |
| 300 | |a xvi, 412 p. : |b ill. ; |c 22 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographies and index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 700 | 1 | 0 | |a Paul, Gordon W. |
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