APA (7th ed.) Citation
Guiltinan, J. P., & Paul, G. W. (1982). Marketing management: Strategies and programs. McGraw-Hill.
Chicago Style (17th ed.) Citation
Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. New York: McGraw-Hill, 1982.
MLA (9th ed.) Citation
Guiltinan, Joseph P., and Gordon W. Paul. Marketing Management: Strategies and Programs. McGraw-Hill, 1982.
Warning: These citations may not always be 100% accurate.