Basic marketing : a managerial approach /
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL :
Irwin,
c1990.
|
| Edition: | 10th ed. |
| Series: | Irvin series in marketing
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Item Description: | System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. |
|---|---|
| Physical Description: | xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.) |
| Bibliography: | Includes bibliographical references (p. 678-701). |
| ISBN: | 0256068658 0256083983 (International ed.) |