Basic marketing : a managerial approach /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL :
Irwin,
c1990.
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| Edition: | 10th ed. |
| Series: | Irvin series in marketing
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| Subjects: | |
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| Item Description: | System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. |
|---|---|
| Physical Description: | xviii, 734 p. : col. ill. ; 27 cm. + 1 computer disk (5 1/4 in.) |
| Bibliography: | Includes bibliographical references (p. 678-701). |
| ISBN: | 0256068658 0256083983 (International ed.) |