Basic marketing : a managerial approach /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL :
Irwin,
c1990.
|
| Edition: | 10th ed. |
| Series: | Irvin series in marketing
|
| Subjects: | |
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MARC
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| 050 | 0 | 0 | |a HF5415.13 |b .M369 1990 |a HF5415.13 |b .M369 |
| 082 | 0 | 0 | |a 658.8 |2 20 |
| 100 | 1 | 0 | |a McCarthy, E. Jerome |q (Edmund Jerome) |
| 245 | 1 | 0 | |a Basic marketing : |b a managerial approach / |c E. Jerome McCarthy, William D. Perreault. |
| 250 | |a 10th ed. | ||
| 260 | 0 | |a Homewood, IL : |b Irwin, |c c1990. | |
| 300 | |a xviii, 734 p. : |b col. ill. ; |c 27 cm. + |e 1 computer disk (5 1/4 in.) | ||
| 440 | 0 | |a Irvin series in marketing | |
| 500 | |a System requirements for computer disk (PLUS software): IBM PC/XT/AT/PS/2, or compatible computer; at least 256K; DOS 2.0 or higher; 1 disk drive or hard disk; monochrome or color monitor. | ||
| 504 | |a Includes bibliographical references (p. 678-701). | ||
| 650 | 0 | |a Export marketing |x Management. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |z United States |x Management. | |
| 700 | 1 | 0 | |a Perreault, William D. |
| 908 | |a 060627 | ||
| 942 | |c G | ||
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