Cita APA (7th ed.)
McCarthy, E. J., & Perreault, W. D. (1990). Basic marketing: A managerial approach (10th ed.). Irwin.
Cita Chicago (17th ed.)
McCarthy, E. Jerome, i William D. Perreault. Basic Marketing: A Managerial Approach. 10th ed. Homewood, IL: Irwin, 1990.
Cita MLA (9th ed.)
McCarthy, E. Jerome, i William D. Perreault. Basic Marketing: A Managerial Approach. 10th ed. Irwin, 1990.
Atenció: Aquestes cites poden no estar 100% correctes.