Introduction to advertising and promotion : an integrated marketing communications perspective /

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Bibliographic Details
Main Author:	Belch, George E.
Other Authors:	Belch, Michael A.
Format:	Book
Language:	English
Published:	Boston : McGraw-Hill, c1995.
Edition:	3rd ed.
Subjects:	Advertising. Sales promotion.
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250			\|a 3rd ed.
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300			\|a 762 p.
650		0	\|a Advertising.
650		0	\|a Sales promotion.
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