Introduction to advertising and promotion : an integrated marketing communications perspective /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
c1995.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Physical Description: | 762 p. |
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| ISBN: | 0256136963 |