Effective marketing : creating and keeping customers /

Effective marketing : creating and keeping customers /

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Bibliographic Details
Main Author: Zikmund, William G.
Other Authors: D'Amico, Michael
Format: Book
Language:English
Published: Minneapolis : West, c1995.
Subjects:
Consumer behavior.
Export marketing.
Marketing.
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Description
Item Description:Includes Index.
Physical Description:xxxii,604 p.
ISBN:0314041621

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