Effective marketing : creating and keeping customers /

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Bibliographic Details
Main Author:	Zikmund, William G.
Other Authors:	D'Amico, Michael
Format:	Book
Language:	English
Published:	Minneapolis : West Publishing, c1995.
Subjects:	Consumer behavior. Export marketing. Marketing.
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Athi-River Campus: Open Shelves (Oversize Books Section)

Holdings details from Athi-River Campus: Open Shelves (Oversize Books Section)
Call Number:	OS HF5415.Z53
Barcode BK022097	Available Place a Hold