Search Results - Moskowitz, Howard

Howard Moskowitz

Howard R. Moskowitz (born ) is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry. Provided by Wikipedia
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    Viewpoints and controversies in sensory science and consumer product testing by Moskowitz, Howard R.

    Published 2003
    An electronic book accessible through the World Wide Web; click to view
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  2. 2
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    Sensory and consumer research in food product design and development by Moskowitz, Howard R.

    Published 2012
    An electronic book accessible through the World Wide Web; click to view
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    People, preferences & prices sequencing the economic genome of the consumer mind / by Galanter, Eugene

    Published 2011
    Other Authors: “…Moskowitz, Howard…”
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