Buy It Now : Lessons from eBay /

In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowi...

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Κύριος συγγραφέας: White, Michele, 1962-
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:Αγγλικά
Έκδοση: Durham, N.C. : Duke University Press, 2012.
Σειρά:Book collections on Project MUSE.
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Διαθέσιμο Online:Full text available:
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Περιγραφή
Περίληψη:In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.
Φυσική περιγραφή:1 online resource (330 pages): illustrations
ISBN:9780822391876
Πρόσβαση:Open Access