Buy It Now : Lessons from eBay /
In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user,...
Đã lưu trong:
Tác giả chính: | |
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Định dạng: | Điện tử eBook |
Ngôn ngữ: | Tiếng Anh |
Được phát hành: |
Durham, N.C. :
Duke University Press,
2012.
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Loạt: | Book collections on Project MUSE.
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Những chủ đề: | |
Truy cập trực tuyến: | Full text available: |
Các nhãn: |
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Tóm tắt: | In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms. |
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Mô tả vật lý: | 1 online resource (330 pages): illustrations |
số ISBN: | 9780822391876 |
Truy cập: | Open Access |