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Buy It Now : Lessons from eBay /

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In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user,...

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Hlavní autor: White, Michele, 1962-
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: Durham, N.C. : Duke University Press, 2012.
Edice:Book collections on Project MUSE.
Témata:
EBay (Firm)
eBay (Firm)
Online identities.
Internet > Social aspects.
Internet and women.
Electronic commerce > Social aspects.
COMPUTERS > Social Aspects > Human-Computer Interaction.
BUSINESS & ECONOMICS > E-Commerce > Auctions & Small Business.
Identite numerique.
Internet et femmes.
Commerce electronique > Aspect social.
Internet > Aspect social.
Electronic books.
On-line přístup:Full text available:
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Popis
Shrnutí:In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements ""configure the user, "" allowing eBay to indicate how the site is supposed to function while concurrently upholding and promoting particular social values, practices, and norms.
Fyzický popis:1 online resource (330 pages): illustrations
ISBN:9780822391876
Přístup:Open Access

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