Innovative pricing strategies to increase profits /
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Έκδοση: | Second edition. |
| Σειρά: | Economics collection.
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| Θέματα: | |
| Διαθέσιμο Online: | An electronic book accessible through the World Wide Web; click to view |
| Ετικέτες: |
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| Περίληψη: | The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
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| Φυσική περιγραφή: | 1 online resource (x, 148 pages) Also available in print. |
| Μορφή: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Βιβλιογραφία: | Includes bibliographical references (pages 137-144) and index. |
| ISBN: | 9781631573705 |
| ISSN: | 2163-7628 |
| Πρόσβαση: | Access restricted to authorized users and institutions. |