Innovative pricing strategies to increase profits /

שמור ב:

מידע ביבליוגרפי
מחבר ראשי:	Marburger, Daniel R. (Author)
פורמט:	אלקטרוני ספר אלקטרוני
שפה:	אנגלית
יצא לאור:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
מהדורה:	Second edition.
סדרה:	Economics collection.
נושאים:	Pricing. Open price system. Internet auctions. Bundling common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse
גישה מקוונת:	An electronic book accessible through the World Wide Web; click to view
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!

תיאור
Abstract:	The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions.
תיאור פיזי:	1 online resource (x, 148 pages) Also available in print.
פורמט:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
ביבליוגרפיה:	Includes bibliographical references (pages 137-144) and index.
ISBN:	9781631573705
ISSN:	2163-7628
גישה:	Access restricted to authorized users and institutions.

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