Innovative pricing strategies to increase profits /

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Detalhes bibliográficos
Autor principal:	Marburger, Daniel R. (Author)
Formato:	Recurso Electrónico livro electrónico
Idioma:	inglês
Publicado em:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edição:	Second edition.
Colecção:	Economics collection.
Assuntos:	Pricing. Open price system. Internet auctions. Bundling common value auction consumer surplus Dutch auction dynamic pricing e-commerce English auction first-price sealed bid auction online auctions peak-load pricing price discrimination price elasticity price penetration price skimming pricing private value auction quality choices quantity discounts reference price Robinson- Patman Act second-price sealed bid auction surge pricing two-part tariffs tying winner's curse
Acesso em linha:	An electronic book accessible through the World Wide Web; click to view
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