Revenue management : a path to increased profits /

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Hlavní autor: Huefner, Ronald J. (Autor)
Médium: Elektronický zdroj E-kniha
Jazyk:angličtina
Vydáno: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Vydání:Second edition.
Edice:Managerial accounting collection.
Témata:
On-line přístup:An electronic book accessible through the World Wide Web; click to view
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Obsah:
  • 1. What is revenue management and why is it important?
  • 2. Origins and applications of revenue management
  • 3. Introduction to financial analysis of revenue management decisions
  • 4. Setting prices: an overview
  • 5. Revenue management techniques
  • 6. Customer reactions to revenue management techniques
  • 7. Additional tools for analysis of revenue management decisions
  • 8. Revenue management and capacity analysis
  • 9. Revenue management and the theory of constraints
  • 10. Relating revenue management to customer value
  • 11. Are your customers profitable?
  • 12. Making revenue management decisions
  • 13. Emerging issues in revenue management
  • Notes
  • References
  • Index.