Revenue management : a path to increased profits /
Saved in:
| 主要作者: | |
|---|---|
| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| 版: | Second edition. |
| 丛编: | Managerial accounting collection.
|
| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
书本目录:
- 1. What is revenue management and why is it important?
- 2. Origins and applications of revenue management
- 3. Introduction to financial analysis of revenue management decisions
- 4. Setting prices: an overview
- 5. Revenue management techniques
- 6. Customer reactions to revenue management techniques
- 7. Additional tools for analysis of revenue management decisions
- 8. Revenue management and capacity analysis
- 9. Revenue management and the theory of constraints
- 10. Relating revenue management to customer value
- 11. Are your customers profitable?
- 12. Making revenue management decisions
- 13. Emerging issues in revenue management
- Notes
- References
- Index.