Digital marketing management : a handbook for the current (or future) CEO /

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Dades bibliogràfiques
Autor principal:	Zahay, Debra L. (Autor)
Format:	Electrònic eBook
Idioma:	anglès
Publicat:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
Edició:	First edition.
Col·lecció:	Digital and social media marketing and advertising collection.
Matèries:	Internet marketing. Digital Marketing Search Engine Marketing E-mail Marketing Social Media Marketing Data Quality Database Management Data analytics
Accés en línia:	An electronic book accessible through the World Wide Web; click to view
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Taula de continguts:

Foundations
1. How did we get here? Definitions and background
2. Strategic thought as it relates to digital marketing
3. Website design
Delivery
4. Search engine marketing
5. E-mail marketing
6. Social media and mobile marketing
Context
7. Customer relationship management (CRM) and the role of leadership in digital marketing
8. Legal issues: data privacy, security, and intellectual property
9. The customer database and analytics
10. Concluding thoughts
Appendix. Digital marketing plan outline
Index.

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