Digital marketing management : a handbook for the current (or future) CEO /
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| Glavni autor: | |
|---|---|
| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| Izdanje: | First edition. |
| Serija: | Digital and social media marketing and advertising collection.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- Foundations
- 1. How did we get here? Definitions and background
- 2. Strategic thought as it relates to digital marketing
- 3. Website design
- Delivery
- 4. Search engine marketing
- 5. E-mail marketing
- 6. Social media and mobile marketing
- Context
- 7. Customer relationship management (CRM) and the role of leadership in digital marketing
- 8. Legal issues: data privacy, security, and intellectual property
- 9. The customer database and analytics
- 10. Concluding thoughts
- Appendix. Digital marketing plan outline
- Index.