Surprise! : The secret to customer loyalty in the service sector /
保存先:
| 第一著者: | |
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| フォーマット: | 電子媒体 eBook |
| 言語: | 英語 |
| 出版事項: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| 版: | First edition. |
| シリーズ: | 2014 digital library.
Marketing strategy collection. |
| 主題: | |
| オンライン･アクセス: | An electronic book accessible through the World Wide Web; click to view |
| タグ: |
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| 抄録: | Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. |
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| 記述事項: | Part of: 2014 digital library. |
| 物理的記述: | 1 online resource (122 pages) Also available in print. |
| フォーマット: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| 書誌: | Includes bibliographical references (pages 111-119) and index. |
| ISBN: | 9781631571039 |
| ISSN: | 2150-9662 |
| アクセス: | Access restricted to authorized users and institutions. |