Surprise! : The secret to customer loyalty in the service sector /
Guardat en:
| Autor principal: | |
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| Format: | Electrònic eBook |
| Idioma: | anglès |
| Publicat: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
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| Edició: | First edition. |
| Col·lecció: | 2014 digital library.
Marketing strategy collection. |
| Matèries: | |
| Accés en línia: | An electronic book accessible through the World Wide Web; click to view |
| Etiquetes: |
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| Resum: | Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. |
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| Descripció de l’ítem: | Part of: 2014 digital library. |
| Descripció física: | 1 online resource (122 pages) Also available in print. |
| Format: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Bibliografia: | Includes bibliographical references (pages 111-119) and index. |
| ISBN: | 9781631571039 |
| ISSN: | 2150-9662 |
| Accés: | Access restricted to authorized users and institutions. |