Surprise! : The secret to customer loyalty in the service sector /
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | বৈদ্যুতিক বৈদ্যুতিন গ্রন্থ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2015.
|
| সংস্করন: | First edition. |
| মালা: | 2014 digital library.
Marketing strategy collection. |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | An electronic book accessible through the World Wide Web; click to view |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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| সার সংক্ষেপ: | Modern consumers are bombarded with information from every angle. They can't handle it and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions--spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. |
|---|---|
| উপাদানের বিবরণ: | Part of: 2014 digital library. |
| দৈহিক বর্ননা: | 1 online resource (122 pages) Also available in print. |
| বিন্যাস: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| গ্রন্থ-পঞ্জী: | Includes bibliographical references (pages 111-119) and index. |
| আইসবিএন: | 9781631571039 |
| আইএসএসএন: | 2150-9662 |
| প্রবেশাধিকার: | Access restricted to authorized users and institutions. |