कवर छवि
क्यूआर कोड

Surprise! : The secret to customer loyalty in the service sector /

में बचाया:
मुख्य लेखक: Magnini, Vincent P. (लेखक)
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.
संस्करण:First edition.
श्रृंखला:2014 digital library.
Marketing strategy collection.
विषय:
Service industries > Customer services.
Customer relations.
Surprise.
customer delight
customer service
customer surprise
services marketing
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
विषय - सूची:
  • Part I. Your customers are usually not paying attention
  • 1. Information overload
  • 2. Script deviation
  • Part II. Surprise!
  • 3. Stories from the hotel sector
  • 4. Surprises in many forms
  • 5. Novel surprise ideas
  • Part III. Generating surprise ideas: an employee's perspective
  • 6. Employees' motivation to surprise
  • 7. Employees' ability to surprise
  • 8. Expertise awareness in organizational relationships
  • 9. Expertise access in organizational relationships
  • Part IV. Generating surprise ideas: a customer's perspective
  • 10. Rapport building with your customers
  • 11. Feedback from your customers
  • 12. Scanning the business environment for surprise ideas
  • Final thought: 3 + 4 = 9 or 10
  • About the author
  • Notes
  • References
  • Index.

समान संसाधन