A professional and practitioner's guide to public relations research, measurement, and evaluation /

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書誌詳細
主要な著者:	Michaelson, David (著者), Stacks, Don W. (著者)
フォーマット:	電子媒体 eBook
言語:	英語
出版事項:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
版:	Second edition.
シリーズ:	2014 digital library. Public relations collection.
主題:	Public relations > Evaluation. Public relations > Research. public relations nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research
オンライン･アクセス:	An electronic book accessible through the World Wide Web; click to view
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