A professional and practitioner's guide to public relations research, measurement, and evaluation /

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Detaylı Bibliyografya
Asıl Yazarlar:	Michaelson, David (Yazar), Stacks, Don W. (Yazar)
Materyal Türü:	Elektronik Ekitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edisyon:	Second edition.
Seri Bilgileri:	2014 digital library. Public relations collection.
Konular:	Public relations > Evaluation. Public relations > Research. public relations nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research
Online Erişim:	An electronic book accessible through the World Wide Web; click to view
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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