A professional and practitioner's guide to public relations research, measurement, and evaluation /

Gorde:

Xehetasun bibliografikoak
Egile Nagusiak:	Michaelson, David (Egilea), Stacks, Don W. (Egilea)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	ingelesa
Argitaratua:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Edizioa:	Second edition.
Saila:	2014 digital library. Public relations collection.
Gaiak:	Public relations > Evaluation. Public relations > Research. public relations nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research
Sarrera elektronikoa:	An electronic book accessible through the World Wide Web; click to view
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

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