A professional and practitioner's guide to public relations research, measurement, and evaluation /

Sábháilte in:

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Michaelson, David (Údar), Stacks, Don W. (Údar)
Formáid:	Leictreonach Ríomhleabhar
Teanga:	Béarla
Foilsithe / Cruthaithe:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014.
Eagrán:	Second edition.
Sraith:	2014 digital library. Public relations collection.
Ábhair:	Public relations > Evaluation. Public relations > Research. public relations nonfinancial indicators media analysis measurement interviewing goals and objectives focus groups experimentation evaluation content analysis survey and poll research statistical analysis standardized measurement secondary research sampling return on investment (ROI) return on expectation (ROE) research research methods qualitative research quantitative research
Rochtain ar líne:	An electronic book accessible through the World Wide Web; click to view
Clibeanna:	Cuir clib leis Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!

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