Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence /
Government intelligence agencies throughout the world are finding once again that human abilities and sources rather than technology are more reliable and instrumental in intelligence gathering efforts. Companies have known this for quite some time and have tried to leverage their best source of com...
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, New York (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2014.
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| Edition: | First edition. |
| Series: | Selling and sales force management collection.
2013 digital library. |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Table of Contents:
- Biography
- Acknowledgments
- Preface
- Introduction
- 1. Information, intelligence, and sales strategy
- 2. Competitive intelligence and the market-oriented organization
- 3. Competitive intelligence and the sales organization
- 4. Competitive intelligence acquisition, management, and sales ethics
- Conclusion
- Notes
- References
- Index.