Innovative pricing strategies to increase profits

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Marburger, Daniel
स्वरूप: इलेक्ट्रोनिक ई-पुस्तक
भाषा:अंग्रेज़ी
प्रकाशित: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
संस्करण:1st ed.
श्रृंखला:2012 digital library.
Economics and finance collection.
विषय:
ऑनलाइन पहुंच:An electronic book accessible through the World Wide Web; click to view
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विषय - सूची:
  • List of cases/firms/products
  • Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
  • 1. Economics and the business manager
  • 2. Consumer behavior: the law of demand and its effect on pricing
  • 3. Understanding the price sensitivity of buyers
  • 4. One perfect price: profit maximization for the single price firm
  • Part II. Different strokes for different folks: charging more than one price for the same good
  • 5. If you could read my mind: first-degree price discrimination strategies
  • 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies
  • 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies
  • Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age
  • 8. Dynamic pricing and e-commerce
  • 9. Legal and ethical issues
  • Table of strategies
  • Notes
  • References
  • Index.