Innovative pricing strategies to increase profits
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
|
| Phiên bản: | 1st ed. |
| Loạt: | 2012 digital library.
Economics and finance collection. |
| Những chủ đề: | |
| Truy cập trực tuyến: | An electronic book accessible through the World Wide Web; click to view |
| Các nhãn: |
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Mục lục:
- List of cases/firms/products
- Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
- 1. Economics and the business manager
- 2. Consumer behavior: the law of demand and its effect on pricing
- 3. Understanding the price sensitivity of buyers
- 4. One perfect price: profit maximization for the single price firm
- Part II. Different strokes for different folks: charging more than one price for the same good
- 5. If you could read my mind: first-degree price discrimination strategies
- 6. Allowing buyers to self-select by willingness to pay: second-degree price discrimination strategies
- 7. Segmenting your market based on willingness to pay: third-degree price discrimination strategies
- Part III. How does my e-tailer know that I read comic books and cook with a wok? Pricing in the digital age
- 8. Dynamic pricing and e-commerce
- 9. Legal and ethical issues
- Table of strategies
- Notes
- References
- Index.