Innovative pricing strategies to increase profits
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| Главный автор: | |
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| Формат: | Электронный ресурс eКнига |
| Язык: | английский |
| Опубликовано: |
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) :
Business Expert Press,
2012.
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| Редактирование: | 1st ed. |
| Серии: | 2012 digital library.
Economics and finance collection. |
| Предметы: | |
| Online-ссылка: | An electronic book accessible through the World Wide Web; click to view |
| Метки: |
Нет меток, Требуется 1-ая метка записи!
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| Краткий обзор: | The practice of setting a single price that all buyers pay is slowly becoming a thing of the past. Today's marketplace requires firms to develop innovative pricing strategies to remain competitive. Is it better to bundle goods or price them separately? What type of online auction will generate the most revenue? The purpose of this book is to use microeconomic theory to determine which pricing strategies will succeed, and under what conditions. |
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| Примечание: | Part of: 2012 digital library. |
| Объем: | 1 electronic text (140 p.) : digital file. Also available in print. |
| Формат: | Mode of access: World Wide Web. System requirements: Adobe Acrobat reader. |
| Библиография: | Includes bibliographical references (p. 133-136) and index. |
| ISBN: | 9781606493823 (electronic bk.) |
| ISSN: | 2163-7628 |
| Доступ: | Access restricted to authorized users and institutions. |